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What is Organizational Behaviour (OB)? Answer: Organizational Behaviour (OB) is the study of human behaviour in a work or organizational setting. It focuses on understanding how individuals, groups, and the structure of the organization affect the behaviour of people at work. 2. How do other disciplines contribute to OB? Answer: Several disciplines contribute to OB, including: Psychology: Provides insights into individual differences, motivation, perception, and learning. Sociology: Helps understand group dynamics, leadership styles, and organizational culture. Management: Offers frameworks for planning, organizing, staffing, leading, and controlling human resources. Anthropology: Explains the impact of cultural norms and values on organizational behaviour. 3. What are some of the challenges managers face in managing human behaviour in organizations? Answer: Managers face various challenges, including: Individual Differences: People have diverse personalities, values, and moti

  What is Bancassurance? Write its merits and demerits. Bancassurance is a strategic partnership between a bank and an insurance company that allows the bank to distribute insurance products to its customer base. Here's a breakdown of its merits and demerits: Merits: Convenience: Customers can access a wider range of financial products (banking and insurance) from a single source, saving time and effort. Cross-selling: Banks can leverage their existing customer relationships to introduce insurance products, potentially increasing revenue for both parties. Customer Benefits: Customers might benefit from bundled deals or discounts when purchasing insurance through their bank. Risk Diversification: Banks can diversify their revenue streams by venturing into insurance, potentially mitigating risks. Demerits: Potential for Mis-selling: Bank staff might prioritize sales targets over providing appropriate insurance advice, leading to mis-selling. Limited Product Choice: Customers m